One of my aims for the year is to average a book a week, making that 52 in total. I want to capture at least some of them here, as I believe reading and learning is a key facet to mindfulness and living in a fulfilled way. But hey, we’ve all got busy lives. So in that vein, here’s your five-minute book review!
If I had to describe Growth Hacker Marketing in five words, it would be:
Great introduction to innovative mindset.
This book is pretty industry specific, but it’s got some timeless examples of how markets have been disrupted by key players. For instance, Uber completely revolutionised how we think about transport. And one of their marketing ploys? Give free Uber rides to all attendees of the SXSW mecca-like tech conference in San Francisco. That was a great, smart use of a pretty minimal marketing budget, and it had a huge impact. This is the kind of thinking I was used to in my very first role out of university at a tech start-up; everything we did was lean (i.e. on a very small budget) and agile (i.e. fast-paced and constantly-changing). It’s a short book- I read it in a day- but it’s got some strong learnings.
Would I recommend it to a friend? Er… if that friend worked in the industry!
Marks out of 10: 7
This concludes the review.
Lots of love,